Thursday, 30 July 2015

Google to Build a Meat-Free World! Is Not Dogs Next!?

It's been reported that search giant Google tried to buy American vegetarian burger startup 'Impossible Foods' for $300million although the veggie company turned the offer down.

Impossible Foods make meat and cheese alternatives from plants and the burger is the company’s first product which is set to hit the market next year. Find out more about the interesting vegetarian burger here. The company is trying to develop sustainable, healthier and more cruelty-free food, echoing our principles here at Not Dogs.

Not Dogs

Obviously we're a little biased but we can't get enough of Quorn which make their products (and our Not Dogs!) from Mycoprotein - a healthy meat-free protein source that has the taste, appearance and texture of meat but is low in saturated fat and high in fibre.

Our mission is very similar to Quorn's - to help consumers enjoy eating less meat in a fun, tasty and unique way while supporting the ethical, health and environmental benefits of a meat-free diet.

Meat-free Businesses

It's very nice to have associated aims with major brands such as Quorn and Google. Google's secret projects 'X Lab' which is reported to have made the bid for Impossible Foods is headed up by Sergey Brin who summed up his interest in meat alternatives by saying:  'There are basically three things that can happen going forward - one is that we can all become vegetarian. I don't think that's really likely. The second is we ignore the issues and that leads to continued environmental harm and the third option is we do something new'.

This time last year entrepreneur Richard Branson found it 'surprisingly easy' to give up beef in a bid to become healthier and help to reduce the impact of deforestation for cattle farming on the environment. We hope Not Dogs make it easier for vegetarians to enjoy fast-food and help meat-eaters reduce their meat consumption with our 'Meaty Dogs Without the Meat'!

Richard Branson

Saturday, 11 July 2015

London - Win Free Not Dogs for Life to celebrate Not Dogs Being at Lovebox Festival!

Before each festival in our Summer Tour Line-Up we're going to give lucky festival-goers the chance to win free Not Dogs for life! Yes... for life!

Lovebox Festival 2015

There are two chances to win* - one for our Instagram followers and one for our Twitter followers. To enter...

On Instagram
Look out for our #notdogsforlife posts on @notdogsUK this week, follow us and simply comment on the post including the hashtags #London #Lovebox15 & #notdogsforlife

On Twitter
Follow us @notdogsUK and tweet us at any time including #notdogsforlife, #London & #Lovebox15 in your tweet

The competition closes at 6pm on Thursday 16th July 2015 and after that time we'll announce the lucky winners who can come and collect their exclusive Not Dogs for Life card at Lovebox Festival, Victoria Park!

There will be a chance to win before every festival this Summer so keep checking back across our social channels! Good luck!

Eat. Sleep. Not Dogs

*Terms & Conditions apply:

Summer 2015 Not Dogs For Life Competition Terms & Conditions
The Not Dogs For Life Competition is open to all UK and Ireland residents. To apply you must be aged 16 and over.
No purchase necessary. Simply enter the competition in accordance with instructions on the Not Dogs Twitter & Instagram accounts:
The London competition will run from Monday 13 July 2015 until 18.00 on Thursday 16 July 2015.
Only correct entries completed on Twitter and Instagram will be valid. Any application containing incorrect or incomplete information will be invalid and will not be considered.
1 x winner from Instagram and 1 x winner from Twitter will be selected at random from all valid entries and will be announced on Thursday 16 July 2015.
The decision is final and no correspondence will be entered into. Winners will be required to collect their Not Dogs for Life card from the Not Dogs food truck at Lovebox Festival, London. If this isn't possible, the cards will be sent out in the post (provided the winners have given correct postal addresses) in August 2015.
Voucher must be used in conjunction with valid form of ID to claim a free Not Dog. The voucher will not be accepted if used by anyone other than the winner. The winner may claim one free Not Dog per day from Friday 17 July 2015 and for the rest of his/her life when claimed with a valid form of ID and approved by Not Dogs.
Free Not Dogs must be claimed by the winner in person at an event attended by Not Dogs, and cannot be used online or by phone order.
1 x Free Not Dogs for Life voucher will be sent by 31 August 2015 to each winner providing winners have sent their postal addresses to the team by 20 August 2015.
By entering the competition you grant permission for Not Dogs to use any photographs and/or videos submitted of you in print and/or online, this includes for any marketing activities after the competition has ended and in future activity.
Not Dogs reserves the right to publicise the name for each of the winners.
In the event of any prize not being available for whatever reason, Not Dogs may offer an alternative prize of equal or greater value and quality.
Any prizes unclaimed after reasonable efforts from Not Dogs to contact the winner will be distributed at the company’s discretion. Not Dogs does not accept any responsibility for late or lost entries due to online issues and Not Dogs is not liable for lost prizes.
Not Dogs reserves the right to cancel the promotion at any stage, if deemed necessary in their opinion, and if circumstances arise outside of their control.
Not Dogs reserves the right to withdraw any winner through a fraudulent claim. Upon there being no entries, there will be no winner.
Your personal data will be treated in confidence and will not be disclosed to any third party for marketing purpose unless agreed.

Tuesday, 7 July 2015

Reblog: Sir Richard Branson gets Not Dogged with the Ultimate #SausageSelfie & Happy Birthday to Not Dogs!

This blog post was taken from the Not Dogs founders blog 'By Katie & Jane'

Last week we were invited by the lovely team at Virgin StartUp to watch the live finale of Pitch to Rich – a campaign by Virgin Media to award three businesses an amazing package of business support. Nine finalists pitched live to Sir Richard Branson and his judging panel which this year consisted of the inspirational; Jo Malone MBE, Supermodel turned business investor; David GandyVegetarian CEO of the hugely successful Shutterstock; Jon Oringer and founder of Mumsnet; Justine Roberts.

Last year Not Dogs made the live final of Virgin’s Foodpreneur competition which saw us cook live in front of the judges, including Richard Branson so we really felt the nerves of the final few! Last year as the judging panel took Q&As and as we sat furiously scribbling notes on the front row, Richard gave the valuable advice that you should never be afraid to make a fool of yourself to get your brand noticed. Following that, he directed a question at me (Katie) and asked outright what we’d been doing to make fools of ourselves for Not Dogs in the past year. 

By September 2014, just three months since our first event, there was a growing list of things I could mention! We’d named vegetarian hotdogs after ourselves, decorated a food truck in bright purple zig zags and driven it into Middleton Hall (as in physically into the wall of the hall!), only narrowly missing the lake. We had been so busy organising the delivery of 1,500 hotdogs to Coventry, that we’d forgotten where we were going to store them – a shout out here to Bob the freezer man who kindly let us borrow all the freezers in his shop last summer! We’d even bought (wait for this) purple and orange slippers each as a crazy IKEA purchase (this should not have been a priority) and, this one is Jane's favourite - I once pushed the trailer so hard I fell down face first in chicken poo. It was safe to say we left our pride at the door of our little food truck as we embarked on our Not Dogs journey!

Apart from these happenings, we hadn’t actually chosen to go out of our comfort zone to truly make a fool of ourselves and at the prospect of bumping into Sir Richard himself again at another Virgin event, we thought maybe we’d take him up on his advice. We decided we were going to make a fool of ourselves to get our brand noticed with the aim of getting the ultimate #sausageselfie to celebrate our 1st Birthday!

Yep... it took every piece of confidence we had but we dressed up as walking Not Dogs making people laugh all the way from Euston Station to the event in Shoreditch and taking lots of Sausage Selfies with all kinds of people! Our first was Paul O'Grady after Jane spotted him at the station!

The Pitch to Rich event was fantastic and we heard from some great businesses and entrepreneurs. We, as ever, were inspired by Jo Malone who spoke very poignantly about being relentless as an entrepreneur, every single time you want to quit, keep going, because tomorrow the whole landscape can change in just a day – so very true. 

We really enjoyed speaking to vegetarian Jon Oringer who's creation Shutterstock has been going from strength-to-strength since 2003. More standout advice came from stylish investor David Gandy who said when pitching, many investors want to know about the people behind the business and the human elements of the brand rather than simply the figures - something Jane and I have been building within the Not Dogs brand.

Of course Richard wasn’t going anywhere until we’d captured the ultimate #sausageselfie – a lifetime goal for both of us!

This week marked the 1st birthday of Not Dogs… wow what a year. We've grown quicker than we could have ever dreamed of, met some very inspirational people and are building a brand we are so proud of. We can’t tell you how exciting the journey has been so far and how thankful we are to our customers who support us from all over the UK. We couldn’t and wouldn’t be doing this without you all!

We've very excited to be continuing our second summer tour this weekend with our return to Godiva Festival in Coventry, followed by Lovebox and Citadel in London. We hope to meet many more of you over the summer - you can view the full line up at

Keep up to date with us on TwitterInstagram & Facebook too!

Here's to a successful year two with tonnes more #sausageselfie photos... Wonder who
can beat the ultimate one with Sir Branson!?

Eat. Sleep. Not Dogs

Katie & Jane x