Wednesday, 27 January 2016

Not Dogs Celebrate #BreakfastWeek!

After spending many a morning serving up Not Dogs in fields, beaches and in the city, we decided to develop the Not Dogs breakfast menu which will be available all day at the first Not Dogs restaurant. We thought we'd give a little insight into our three favourites in celebration of Breakfast Week...

Top o' the Mornin' Dog
Quorn Bratwurst topped with a fried egg, Heinz Ketchup and crispy salted potato stix

This Not Dog was our first breakfast creation and went down very nicely at festivals, in fact, it turned into an all day/late night option too! With a nod to Katie's Irish roots in the name, it always brings a smile to people's faces!

Top of the Morning

The Breakfast Muffin
A toasted muffin filled with Quorn breakfast sausage, a crispy potato waffle, cheesy bacon sauce and Heinz Ketchup

This is a recent recipe creation and it's at the top of our cravings list! Using a 'breakfast' style sausage with herbs and spices compliments the tangy cheesy bacon (all-veggie!) sauce that we spent a while developing and, of course, it wouldn't be breakfast without a little ketchup!

Vegetarian Breakfasts

Bali Breakfast Dog
Quorn Bratwurst topped with smashed avocado, scrambled egg, crumbled feta cheese and chilli flakes

Inspired by our travels to Bali last year where we enjoyed an amazing breakfast of scrambled egg, feta, avocado and chilli on top of rye bread - the Not Dog toppings on the Bali Breakfast Dog go perfectly together! Fresh, yet satisfying - a great start to the day!

Not Dogs

Katie & Jane

Eat. Sleep. Not Dogs

Monday, 18 January 2016

Not Dogs: The Best of 2015!

What a year 2015 was for Not Dogs, here are some of the best bits….

We started the year off by launching our very first pop-up next to The Shard in London for three months which was a great achievement for Not Dogs, we absolutely loved creating the mini kitchen area for our pop up and it was a great learning experience too! There are so many highlights to pick out from this little venture including the lovely customer who came every single day we were there, topping Fabulous Magazine’s Graph of Greatness and the family that travelled all the way from Wales one Saturday morning just to have the Not Dogs experience. We got to employ our first Not Dogs Crew Member Will (or Willy Weiner as he liked to nickname himself!) and the best part of all of this was the overwhelming feeling the Not Dogs is meant to have its own little home so that people can get to us whenever they need their Not Dogs fix.

The day our little pop-up ended, we were straight on the road again embarking on our second summer season of music festivals, which began with BBC Radio One’s Big Weekend in Norwich, by far one of the best festivals we have ever been to! We sold out of everything we had by the end of the two day event and we also got a shout out from BBC Radio One’s Greg James as we were travelling home with our little purple zig-zagged food truck.

We had a fantastic response to Not Dogs at all of our summer festivals, and again our most successful event has to be Lovebox in London which marked our second appearance at this sold-out event in Victoria Park in London, we were selling one Not Dog a minute with our crew members Laura, Teagan and Stacie on hand to support us!

This year we felt confident enough to be creative with our menu and introduce a side option to accompany the Not Dogs. Our Crispy Waffle Fries have been a hit with customers from day one, and it was great to know that our loyal fans are open to us trying new things out on them!

We finished off the year at The Oxford Christmas Market for the second time, which was a great success! In fact Not Dogs was twice as busy as last year thanks to all of the amazing people that were returning customers from 2014 and our new fans we met this year! This year our goal was to find out whether Not Dogs would be well-received for more than just a weekend festival, and our longer stints in London and Oxford has given us the confidence to aim to open the first Not Dogs restaurant in the UK in 2016!

This year has already begun with a successful first crowdfunding campaign on Crowdfunder, we honestly can’t thank everyone who supported us enough, this really will help us to make the restaurant a reality and we can’t wait to invite you all to the launch!

We are now determined to make fast-food meat-free – bring on 2016 and beyond!

Katie & Jane

Eat. Sleep. Not Dogs