What a year 2015 was for Not Dogs, here are some of the best bits….
We started the year off by launching our very first pop-up next to The Shard in London for three months which was a great achievement for Not Dogs, we absolutely loved creating the mini kitchen area for our pop up and it was a great learning experience too! There are so many highlights to pick out from this little venture including the lovely customer who came every single day we were there, topping Fabulous Magazine’s Graph of Greatness and the family that travelled all the way from Wales one Saturday morning just to have the Not Dogs experience. We got to employ our first Not Dogs Crew Member Will (or Willy Weiner as he liked to nickname himself!) and the best part of all of this was the overwhelming feeling the Not Dogs is meant to have its own little home so that people can get to us whenever they need their Not Dogs fix.
The day our little pop-up ended, we were straight on the road again embarking on our second summer season of music festivals, which began with BBC Radio One’s Big Weekend in Norwich, by far one of the best festivals we have ever been to! We sold out of everything we had by the end of the two day event and we also got a shout out from BBC Radio One’s Greg James as we were travelling home with our little purple zig-zagged food truck.
We had a fantastic response to Not Dogs at all of our summer festivals, and again our most successful event has to be Lovebox in London which marked our second appearance at this sold-out event in Victoria Park in London, we were selling one Not Dog a minute with our crew members Laura, Teagan and Stacie on hand to support us!
This year we felt confident enough to be creative with our menu and introduce a side option to accompany the Not Dogs. Our Crispy Waffle Fries have been a hit with customers from day one, and it was great to know that our loyal fans are open to us trying new things out on them!
We finished off the year at The Oxford Christmas Market for the second time, which was a great success! In fact Not Dogs was twice as busy as last year thanks to all of the amazing people that were returning customers from 2014 and our new fans we met this year! This year our goal was to find out whether Not Dogs would be well-received for more than just a weekend festival, and our longer stints in London and Oxford has given us the confidence to aim to open the first Not Dogs restaurant in the UK in 2016!
This year has already begun with a successful first crowdfunding campaign on Crowdfunder, we honestly can’t thank everyone who supported us enough, this really will help us to make the restaurant a reality and we can’t wait to invite you all to the launch!
We are now determined to make fast-food meat-free – bring on 2016 and beyond!
Katie & Jane
Eat. Sleep. Not Dogs